While the world tries to hide the imperfections and shows its obsession with fairness creams (if not being fair complexioned is at all an imperfection), and says diamonds are a girl’s best friends and blatantly compares her emotions with materialistic things, here is something that encourages women to not feel ashamed of their imperfections (again, if not being fuller breasted can at all be counted as an imperfection) and come out in the open to express there desire to feel desirable. And that is the modest and the unpretentious push up bra. It goes beyond what the world makes of it and does wonders to the way the woman feels. The piece of clothing endorses the simple fact that it is no sin to be imperfect and not have the oh-so-desirable curves. That it is alright to wish to look and feel covetable.

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But many people take wearing lingerie that adds seduction or reaffirms your sexuality as a reflection of a prudish moral demeanour. And then there are many who are either not open to experimentation or afraid to come out of their comfort zone and jump into an unknown space, although that looks tempting to them. But those who dare to experiment and choose to embrace the change and wear a push up bra know that it is as simple as it looks. They are almost the same as the regular ones save the fact that they push the breasts upwards and give them a ‘lift’ to result in an increased cup size, a prominent cleavage and a rounder look. Needless to say they make wearers feel good of themselves without subjecting them to painful surgeries, artificial implants and long bills.


But it is not only about an enhanced bust line, upped feminine quotient and physical appearances. Wearing an inner garment that reaffirms your sexuality has to be more of a mental transformation for the wearer. Physically you don’t get to see drastic changes as such but at the same time you get to behold a different individual shining through. Because, a piece of lingerie like the push up bra roots for women who wish to strike out on their own, uninhibited, unapologetic and without any fear. For women who condition themselves to feel less socially awkward and rather liberated while wearing one. For women who surprise you with their candour and break all the barriers with a sense of remarkable restraint and unbridled smile.


So all those who think a push bra is an overhyped and overrated piece of clothing and that it is only about endowing the wearer with the right lift and an even better cleavage or that it is dedicated to those who wish to engage themselves in modern-day romanticism, need to rethink. Their moral blinders need to be removed to make them stop overlooking the fact that a push up bra can actually do much more and women can gain a lot from it.


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